Advanced Product
Learn Product Management skills, tools & get interview prep from PMs who've worked with Booking.com, Flipkart, Microsoft, Atlassian, Protonn, etc.
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9 April-29 May 2022
Program Dates
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30+ Learning Hours
Live & Recorded
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Dedicated Q&A Time
Live Assignment
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Balsamiq & MURAL
Hands-On Experience
About The Program
In this well-rounded program, you'll learn the advanced frameworks & tools that successful Product Managers use; from design thinking & prototyping to key metrics & data analytics. Ace any PM interview by to-notch PM experts from Booking.com, Flipkart, Microsoft, Atlassian, Practo, Protonn, etc.
9 April - 29 May | Weekends Only
Rated 4.6 Out Of 5
4-5 Hours Every Weekend
In Collaboration With
Program Outcomes
Switch to a Product Management career from any tech., marketing, ops domain without prior knowledge.
Ace any Product Management interview & build your dream career path with high returns
Learn methods & frameworks like OKR, Design Thinking, First Principle Thinking & Sprint
Learn the tools & techniques that successful Product Managers use every day like Balsamiq & MURAL
Transform your product from Zero to Hero by mastering prototyping, wireframing, MVP, etc.
Ace your dream PM interview with tips from guest PM experts in 1:1 mock interviews & profile building sessions.
Program Outline & Curriculum
Understanding The Product Manager's Role:
- What is Product Management
- Myths around Product Management
- Core competencies
- Explore Frameworks: Porter's 5 Forces, 5Cs, 4Ps, SWOT, AIDA, 3 Horizon, Jobs To Be Done, First Principle Thinking
- Prioritization
- Product Execution: Tools & Processes
- OKRs- Objectives & Key Results
- Building PRDs- Product Requirement Documents
- Creating a Sprint Backlog
Understanding Users:
- User Research
- Qualitative & Quantitative Methods
- User Surveys
- User & Buyer Personas
Design Thinking:
- Product Ideation & Validation
- Concept Generation & Testing
- Product Strategies
Wire Framing & Tool:
- Prototyping & Sketch
- Creating Wireframes and MVPs
- Testing Assumptions & Validation
- Tools Covered: Balsamiq
Metrics:
- Identifying metrics of product analysis
- Understanding Product KPIs
- Introduction to Frameworks
HEART framework:
- Improving User Experience
- Understand which product offers more strategic value
A/B Testing:
- Experiment with multiple versions of the product and product elements
Case Study:
- Case Study of Microsoft Teams
- Use Cases & Metrics
Stakeholder Management:
- Understanding different types of stakeholders
- Role of a product manager in stakeholder management & alignment
Roadmaps:
- Product vision & strategy
- Creating a product roadmap
User Interviews:
- Understanding user needs, business goals and limitations
- Analyse users, problems, advantages, solutions & alternatives
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30+ Hrs Sessions By Experts
10 Multi-Format Sessions
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Learn Balsamiq & MURAL
Get Hands-On Experience On Tools
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Case Studies Every Module
Learn By Solving Case Studies
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Mock Prod. Mgmt. Interview
Ace Interviews With Expert Tips
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AltUni Career Services
1:1 Profile Building With Experts
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Certificate Of Excellence
That'll Boost Your CV
What Will You Master
In-Demand Skills That You Will Learn
What Next?
Fill Registration Form
Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Program
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
What Next?
Fill Registration Form
Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Program
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
Who Should Sign Up For This Program?
You should definitely sign up for the program if you belong to these categories,
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Aspiring & Current Product Managers
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Engineering Students & MBA Students
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Developers & UI/UX Designers
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Product Analysts & Project Managers
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Engineers & Program Managers
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Sales & Marketing Professionals
Industry Experts As Instructors
Ellora Nath
Senior Product Manager- Booking.com, ex-Practo, ISB Alum
Ellora Nath is a Sr. Product Manager at Booking.com in Amsterdam. She's nurtured & scaled the Booking Assistant after having worked in India for an MNC like eBay & then a start-up like Practo. She pursued MBA from ISB after having secured admission to the prestigious ISB YLP during her Engg. days from BITS.
Anusha Jayanti
Product Lead- Protonn, ex-Flipkart, ex-Dexetra, IIM-I Alum
Anusha is currently the Product Lead at Protonn & an IIM Indore alum. She's worked with Flipkart and Dexetra in her previous stints. At Flipkart, she helped shape the reversal strategy for Flipkart and manages experience and profitability for the entire reverse funnel. Anusha also led the definition of user path & built 2GUD.com (Flipkart’s refurbished store) from scratch.
Ewin Davis
Group Product Manager- Atlassian, ex- Microsoft, NIT Karnataka Alumnus
Ewin is a Group Product Manager at Atlassian & is an NIT Karnataka alum. He's previously worked with Microsoft where he has led a team of 4 Program Managers in building Microsoft Teams, a product actively used by over 75 million users every month. Ewin also presented a Product Vision to Microsoft execs. like Satya Nadella, Microsoft CEO and Bill Gates, Technology Advisor.
Industry Experts As Instructors
Ellora Nath
Senior Product Manager- Booking.com, ex-Practo, ISB Alum
Ellora Nath is a Sr. Product Manager at Booking.com in Amsterdam. She's nurtured & scaled the Booking Assistant after having worked in India for an MNC like eBay & then a start-up like Practo. She pursued MBA from ISB after having secured admission to the prestigious ISB YLP during her Engg. days from BITS.
Anusha Jayanti
Product Lead- Protonn, ex-Flipkart, ex-Dexetra, IIM-I Alum
Anusha is currently the Product Lead at Protonn & an IIM Indore alum. She's worked with Flipkart and Dexetra in her previous stints. At Flipkart, she helped shape the reversal strategy for Flipkart and manages experience and profitability for the entire reverse funnel. Anusha also led the definition of user path & built 2GUD.com (Flipkart’s refurbished store) from scratch.
Ewin Davis
Group Product Manager- Atlassian, ex- Microsoft, NIT Karnataka Alumnus
Ewin is a Group Product Manager at Atlassian & is an NIT Karnataka alum. He's previously worked with Microsoft where he has led a team of 4 Program Managers in building Microsoft Teams, a product actively used by over 75 million users every month. Ewin also presented a Product Vision to Microsoft execs. like Satya Nadella, Microsoft CEO and Bill Gates, Technology Advisor.
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What Our Alumni Have To Say About Us
Abhishek Malshette
Rated 5/5
Simply awesome! Cutting edge info backed up by top-notch content. Ellora delivered it in a very captivating way, leaving no question unanswered. Truly inspirational & hope to at...
Debrupa Kar
Rated 5/5
Prior to this workshop, I felt intimidated a lot by the domain but now after the classes, I am realizing that I have an affinity towards this domain and would really love to hon...
Veena Singh
Rated 5/5
A great course for those who have some work experience... Overall it provided a great learning and the push needed to switch to PM roles.
Vishal Ladhani
Rated 5/5
It was a great learning experience & Ellora shared apt examples to explain the concepts. The best part was experiments & design thinking where we got hands-on experience with re...
Renjith Regi
Rated 5/5
Improved my understanding of of Product Management as a whole & the aspects involved in the day to day life of a PM. Ellora presents information with a lot of clarity & makes th...
Akhil Kumar
Rated 5/5
It was a perfectly balanced mix of theory and case study based insights. That helped me understand the concepts more clearly.
Piyush Kadam
Rated 5/5
Overall, a great experience. The assignment on passion economy really helped understand and apply the concepts. The interactions with each of the instructors were enriching.
Parvathy T R
Rated 5/5
The group project that we had was the highlight of the program for me. Nothing cements concepts in one's head like putting knowledge to practice. Meeting and working with people...
Abhishek Malshette
Rated 5/5
Simply awesome! Cutting edge info backed up by top-notch content. Ellora delivered it in a very captivating way, leaving no question unanswered. Truly inspirational & hope to at...
Debrupa Kar
Rated 5/5
Prior to this workshop, I felt intimidated a lot by the domain but now after the classes, I am realizing that I have an affinity towards this domain and would really love to hon...
Veena Singh
Rated 5/5
A great course for those who have some work experience... Overall it provided a great learning and the push needed to switch to PM roles.
Vishal Ladhani
Rated 5/5
It was a great learning experience & Ellora shared apt examples to explain the concepts. The best part was experiments & design thinking where we got hands-on experience with re...
Renjith Regi
Rated 5/5
Improved my understanding of of Product Management as a whole & the aspects involved in the day to day life of a PM. Ellora presents information with a lot of clarity & makes th...
Akhil Kumar
Rated 5/5
It was a perfectly balanced mix of theory and case study based insights. That helped me understand the concepts more clearly.
Piyush Kadam
Rated 5/5
Overall, a great experience. The assignment on passion economy really helped understand and apply the concepts. The interactions with each of the instructors were enriching.
Parvathy T R
Rated 5/5
The group project that we had was the highlight of the program for me. Nothing cements concepts in one's head like putting knowledge to practice. Meeting and working with people...
Program Fees
Ace Any Interview & Become A Product Manager!
₹ 24,999 (GST Incl.)
Special Discounts & Multiple Payment Options Available
*T&C Apply
Got Questions?
Get in touch
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