Certificate Program In Product Management with Gen AI

Develop a strategic plan to increase revenue for Magic Match 3 and Wizard of OZ by 5% while maintaining positive player experience and engagement. 

You'll Master:

• Game monetization strategies
• Player behavior analytics
• Revenue growth modeling
• Data-driven product decision-making

Create a comprehensive AI-driven product innovation strategy, leveraging generative AI tools to ideate, design, and validate a novel product concept. 

You'll Master:

• Generative AI product ideation
• Customer-centric innovation
• Predictive analytics for product roadmapping
• Strategic product storytelling

• What is Product Management
• Myths about Product Management
• What is Product Management

• User Research Methodologies
• Types of User research
• Customer Development
• Value Proposition Canvas
• Personas and their types
• User vs Buyer Persona

• Design Thinking Framework
• Traditional Thinking Vs Design Thinking
• Categories of Design Thinking
• Tool Walkthrough: Mural
• Empathy & Insight Map

• Product Vision
• Product Strategy
• Product Strategy Models - 4P’s
• SWOT Analysis
• Steps to Create a JTBD Strategy
• Product Strategy Model: First Principle Thinking

• How to approach Product Design?
• Features of products
• Understanding Product Metric
• Understanding User Stories
• Introduction to Business Requirement Document (BRD)
• Introduction to Product Requirement Document (PRD)
• Understanding Customer Journey
• Understanding Minimum Viable Product (MVP)
• Tool Walkthrough – Balsamiq
• Tool Walkthrough – Invision

• Product Development-Life Cycle
• Agile & Scrum
• Waterfall Methodology
• Agile Vs Scrum
• Tool Walkthrough – JIRA

• Product Roadmap
• Product Backlog
• Prioritization Of Backlog
• Prioritization Framework
• Hypothesis Driven Product Management
• A/B Testing or Split Testing
• POC Vs MVP Vs Prototype
• Steps to Build MVP

Google Analytics

• Blog Creation & Linking to Google Analytics
• Creating a Google Analytics Account
• Standard Reports & Introduction to GA4

Advanced Google Analytics

• Using Digital Analytics to Grow Your Business
• Understanding Analytics Reports
• Marketing Data in Analytics
• Deep Dive into Google Analytics Data

• Understanding Product Analytics
• Difference B/W Analytics & Metrics
• Importance of Product Analytics
• Understanding Customer Acquisition Cost (CAC)
• Improving Average Order Value (AOV)
• Conversion Cost and Conversion Rates
•  Net Promoter Score
• Monthly Average User (MAU) & Daily Average User (DAU)
• User Engagement Metrics
•  Customer Lifetime value (CLTV)
• SaaS Specific Metrics
• Non-Functional Requirement Metrics
• Product Analytics Framework Using Google Analytics

• Problem Solver vs Product Manager
• Why do PM’s need to Learn Tech?
• Key role of Tech
• Understanding APIs
• Database Choices
•  Importance of NFR in Product Choices
•  Impact of App Vitals in User Journey
• Key App Vitals Metrics from User Perspective
• Page Load Time
• Page Load Metrics

• Understanding Product Testing
• A/B testing
•  Usability Test
• QA testing
• Type of Testing 

• Essential Frameworks of Product Management
• Adoption, Coverage and Metrix
• Interview Structure
•  Do's and Don'ts in an Interview
• Tips to Answer Abstract Questions
• Case 1: E-commerce Fraud
• Case 2: Enhancing Ticketing System
•  Tips to Answer Technical Questions

• Product Teardown on Airtel
• The Ultimate Gaming Product Teardown

• Generative AI & Prompt Engineering
• AI in Product Management & Development
• Customer & Market Research using AI
• AI Tools for Productivity & Automation
• Data-Driven Decision Making & Performance Optimization using AI
• Strategic Planning & Go-To-Market Strategies using AI
• Industry-Specific AI & Consulting Application