Certificate Program in Digital Marketing with Gen AI
Master Real-World Digital Marketing Via 5 Capstone Projects for Top Brands. Expert Content, 1-on-1 Mentorship & Live Support to Build Your Portfolio.
4.52 Rating - 1
5 Capstone Projects
Real-World Experience
- 2
Become an AI-Digital Marketer
Work On A Capstone Project
- 3
Expert Mentorship
2 Personalized Sessions
- 4
Chat Support &
Live Doubt Solving Sessions
Portfolio-First
Marketing Mastery
Marketing theory is everywhere, but real results? That's rare. Our program bridges this gap with hands-on projects for leading brands like Zomato, Cred, etc. You'll tackle actual challenges these companies faced- from local SEO to global branding. The outcome? A portfolio showcasing real solutions. Data shows professionals with proven project experience are 2.3x more likely to be hired & command 23% higher salaries. Skip the "experience required" barrier with tangible proof of your capabilities!
Self-Paced Learning
Program Outcomes
Develop and execute comprehensive marketing strategies across SEO, content, branding, performance marketing, & influence marketing channels through 5 Capstone Projects
Create a professional portfolio showcasing real-world solutions for major brands, demonstrating your ability to drive business impact
Learn from Industry Experts – Insights from professionals who have built Mahindra, Zomato, Quirksmith, Global SMB Services - Google, CEAT, and more.
Learn in-depth concepts from product roadmap, strategy, design & development to testing, analytics & growth
Master advanced digital marketing tools including Google Analytics, SEMrush, Hootsuite and AI-powered marketing platforms
Become AI-ready in Digital Marketing - Learn everything from the Foundations of AI to Advanced Strategies + a Capstone Project
Establish a strong professional network through community access & attend Live Doubt Solving sessions & get chat support
Access 2 Exclusive Mentorship Sessions – Get career advice and industry insights from experienced marketers.
Gain 9+ industry-recognized certifications: Google Analytics, Google Ads (Search & Shopping), Strategy & Growth Hacking, Capstone Projects Certifications & AltUni
Capstone Projects' Brands
Capstone Projects' Brands
Portfolio-Building Projects & Resources
Challenge: Boost organic visibility for Zomato's restaurant pages in Indiranagar, Bangalore. Five key restaurant listings need optimization to improve local search rankings and drive more diner traffic.
You'll Master:
Local SEO strategy development
Technical optimization tactics
Location-based keyword research
Search performance analytics
Resources to help you work on the project
Fundamentals of Marketing
Search Engine Optimisation (SEO)
- Mastering SEO: From Crawling to Ranking
- Step-by-Step Guide to On-Page & Off-Page Optimization
- SEO Tools Walkthrough: Google Search Console, Google Ads
- Black Hat Technique Vs White Hat Technique
- SEO Audit with SEMrush, Screaming Frog & Google Suite
Google Search and Shopping Ads
- Google Ads Basics
- Google Ads Account Setup
- Ad Groups, Keywords & Ads
- Ad Auction, Bids & Ad Quality
- Shopping Campaigns & Local Product Ads
- Creating a Shopping Ad
Challenge: Develop a comprehensive content and influencer marketing strategy for Tanishq to strengthen brand positioning in the premium jewelry market, focusing on both traditional and emerging digital channels to drive deeper customer engagement and increased sales.
You'll Master:
Competitor content analysis
Influencer partnership strategies
Multi-channel content planning
Performance tracking and ROI measurement
Resources to help you work on the project
Content Marketing
Building Content Creation Framework
Content Strategy Cycle
Creating Content for social media and Marketing funnel
Hero-Hub-Hygiene Content Framework
Email Marketing
Content Creation using AI - ChatGPT, Krea.ai & Canva
Influencer Marketing
- Introduction to New-age Influencer Marketing
- Leveraging Technology for Influencer Marketing
- Influencer Marketing Tool Walkthrough - Qoruz
Challenge: Create an optimized media plan and feasibility analysis for Sugar Cosmetics to reduce customer acquisition costs while expanding into Tier 2 and 3 Indian cities, balancing digital and offline channels for maximum marketing ROI.
You'll Master:
Data-driven budget allocation
Cross-channel media planning
CAC vs CLV optimization
Regional marketing effectiveness analysis
Resources to help you work on the project
Brand Storytelling
- Understanding How Brands Convey
Performance Marketing
- Introduction to Performance Marketing
- Performance vs Branding
- Google Ads 1 & 2
- LinkedIn and Meta Ads
- Bidding strategy
- Google Ads - Auction Insights
- Google Ads Optimization
Google Analytics
- Blog Creation & Linking to Google Analytics
- Creating a Google Analytics Account
- Standard Reports & Introduction to GA4
Advance Google Analytics
- Using Digital Analytics to Grow Your Business
- Understanding Analytics Reports
- Marketing Data in Analytics
- Deep Dive into Google Analytics Data
FMCG Marketing
- Introduction to FMCG Marketing
- Responsibilities of a Brand ManagerFrom Idea to Shelf & Stage Gate ProcessCore Competencies ofa Brand Manager
Challenge: Develop a full-funnel digital marketing strategy for CRED to acquire premium users, increase app engagement, maximize transactions, and improve retention while reinforcing its exclusive brand positioning.
You'll Master:
Multi-stage funnel optimization
User onboarding flow analysis
Performance marketing tactics
Retention and loyalty program design
Resources to help you work on the project
Strategic Planning & Growth Hacking
- B2C & B2B Marketing
- Strategic Planning Frameworks
- Growth Hacking Concepts and Case Studies
- Funnel Optimization
- AI & Chatbots in Marketing
E-Commerce Marketing
- What Makes a Brand?
- Conversion Funnel & Brand Discovery
- Facebook & Instagram Ads
- Content & Objective Strategy
- Discovery Through Partnerships
- Engagement, Consideration & Evangelists
Challenge: Design an AI-driven marketing strategy for a fictional brand, demonstrating practical applications of machine learning tools to segment customers, analyze sentiment, optimize campaigns, and predict performance.
You'll Master:
AI-powered customer segmentation
Sentiment analysis implementation
Predictive analytics for campaign forecasting
Data visualization and dashboard creation
Resources to help you work on the project
AI for Marketing
- AI for Business - Prompt Engineering
- Foundations of AI in Marketing
- AI-Driven Campaign Planning and Optimization
- Advanced AI Strategies for Personalized Marketing
- Presentation & Visualization of AI-Driven Marketing Strategies
Our Alumni Work At
- 1
Portfolio-Building Program
5 Capstone Projects
- 2
SEO Optimization Project
Quick Commerce: Zomato
- 3
Social Media Project
Retail: Tanishq
- 4
Media Planning Project
D2C: Sugar Cosmetics
- 5
Full Funnel Mktg. Project
BFSI: Cred
- 6
AI Capstone Project
AI-Driven Marketing Strategy
What Will You Master
Industry-Ready Digital Marketing Skills
How to Apply
Fill The Application Form
Apply by filling out a simple registration form that asks about a few details that will help us personalise your experiences.
Application Review
If your profile qualifies for the selection criteria, our senior counselors will reach out to you with further details & the payment options available to sign up for the program.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
How to Apply
Fill The Application Form
Apply by filling out a simple registration form that asks about a few details that will help us personalise your experiences.
Application Review
If your profile qualifies for the selection criteria, our senior counselors will reach out to you with further details & the payment options available to sign up for the program.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
Who Should Sign Up For This Program?
This program is designed for:
- 1
Aspiring Digital Marketers
- 2
Students & Freshers
- 3
Marketing Professionals
- 4
Entrepreneurs & Business Owners
- 5
Freelancers & Consultants
- 6
Product Managers & Business Strategists
Instructors From Fortune500 Companies
Havish Madhvapaty
Founder - Havish M. Consulting, 40u40 Analytics, Faculty at MDI
Aakriti Bansal
Founder at TBC | Growth Marketer | Ex-Noise, Ex-L’Oréal | Building FIHM, Noida | IMT Ghaziabad
Anurag Singh Rathour
Founder & CEO at Brand Tarkeeb INC. | Ex-Mahindra, JWT | 15+ yrs in Digital Marketing
Maanav Mohan
Director at Convosight, Ex-Co-Founder at The Blue Digit & The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Amitabh Verma
Founder & CEO at AMP Digital, Former Head of Global SMB Services - Google, EX-ICICI Bank, IIM-K Alumn
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Naveen Gupta
Global Digital Marketing Lead @ Fontem Ventures | Ex HUL | IIM Indore
Havish Madhvapaty
Founder - Havish M. Consulting, 40u40 Analytics, Faculty at MDI
Aakriti Bansal
Founder at TBC | Growth Marketer | Ex-Noise, Ex-L’Oréal | Building FIHM, Noida | IMT Ghaziabad
Anurag Singh Rathour
Founder & CEO at Brand Tarkeeb INC. | Ex-Mahindra, JWT | 15+ yrs in Digital Marketing
Maanav Mohan
Director at Convosight, Ex-Co-Founder at The Blue Digit & The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Amitabh Verma
Founder & CEO at AMP Digital, Former Head of Global SMB Services - Google, EX-ICICI Bank, IIM-K Alumn
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Naveen Gupta
Global Digital Marketing Lead @ Fontem Ventures | Ex HUL | IIM Indore
Build Your Profile
Showcase your expertise with industry-recognized certifications
2000+ Alumni Trust AltUni
Arshia Sehgal
Marketing Coordinator - Pret A Manger
Huge thanks to Vignesh from AltUni for his guidance. This journey deepened my passion for marketing & strategy!
Pratyusha G
XLRI BM'25
I thoroughly enjoyed every session, led by industry experts with live examples, practical assignments, & great support. It deepened my digital marketing skills. Highly recommended!
Pooja Issar
Incoming IIM Kozhikode PGP’24
It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
Khushboo T
Content Marketer | Advertising
I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
Parul Pandey
Head Of Content, Indian Design League
I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
Arshia Sehgal
Marketing Coordinator - Pret A Manger
Huge thanks to Vignesh from AltUni for his guidance. This journey deepened my passion for marketing & strategy!
Pratyusha G
XLRI BM'25
I thoroughly enjoyed every session, led by industry experts with live examples, practical assignments, & great support. It deepened my digital marketing skills. Highly recommended!
Pooja Issar
Incoming IIM Kozhikode PGP’24
It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
Khushboo T
Content Marketer | Advertising
I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
Parul Pandey
Head Of Content, Indian Design League
I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
Program Fees
Build a Strong Portfolio with Real-World Projects!
₹ 44,999 + GST
Connect with our counsellors to know more.
*T&C Apply
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