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From the makers of INSIDEIIM

FMCG Marketing 101 Masterklass

Master the concepts marquee FMCG brands use to increase the market share, brand equity & sales.
AltIni
  • 1
    14-20 March, 2021
    Program Dates
  • 2
    3 Live Sessions
    75-90 Mins Each
  • 3
    Dedicated Q&A Time
    Pre-Reads & Quizzes
  • 4
    Live Assignment
    Learn By Doing

About The Program

A bootcamp for management professionals to understand the nuances of the fast-paced world of FMCG marketing, learn to devise marketing ideas based on consumer insights & take them from conceptualisation to campaign execution stage to increase sales & market share.

14 Mar - 20 Mar 2021 5 PM - 8 PM

(*)(*)(*)(*)(*)

4.65 Star Ratings

InsideIIM & AltUni Certificate

3 Modules - Live & Recordings

Live Assignment With Analysis

Program Outcomes

Increase profits by optimizing sales & marketing strategies in consumer goods business.

Develop insights into structured marketing mix & integrated marketing communications.

Decode & optimise marketing campaigns with the help of key metrics and analysis.

Get well-versed with the standard process for insight & concept development to reduce risk.

Be able to evaluate & determine the best channel strategy and mix for your brand.

Observe and understand the consumer and shopper behaviour within the FMCG market.

Program Outline & Curriculum

1.An FMCG Marketer: Various roles, responsibilities & skills of a Brand Manager.
2.Long term and short term goals.
3.A year in the life of a Brand Manager.
1.Developing a marketing mix for an FMCG brand.
2.How to go from an idea to full marketing mix.
3.A journey through a standard process.
4.How to de-risk projects.
1.Customer insight & concept development.
2.How do you frame a marketing concept with a process to ensure accuracy.
3.Work on an exercise on insight development.
  • 1
    3 Sessions With Expert
    90-Min Live & Interactive Sessions
  • 2
    Live Project & Analysis
    Experience New Age Marketing
  • 3
    Pre-Reads & Recordings
    Learning Content To Aid Revision
  • 4
    Dedicated Q&A Time
    Get Your Queries Resolved
  • 5
    Interactive & Fun Quizzes
    Hands-On Learning Experience
  • 6
    Certificate Of Excellence
    That'll Boost Your CV

In-Demand Skills That You Will Learn

Brand Management
Insight Mining
Marketing Concept
Campaign Planning
Shopper Marketing
Category Planning
1
2
3
Fill Registration Form
Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Masterklass
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
1

Fill Registration Form

Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
3

Join The Masterklass

Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.

You should definitely sign up for the program if you belong to these categories

  • 1
    Marketing Aspirants
  • 2
    Marketing Students
  • 3
    Marketing Professionals
  • 4
    Professionals Targeting FMCG
  • 5
    Entrepreneurs
  • 6
    Other Professionals Seeking Change
Naveen Gupta
Global Brand Equity Manager - Blu-a, Ex-Unilever, IIM-I Alum

Naveen is currently based out of Amsterdam as the Global Brand Equity Manager at Blu-a. Previously, he was the Global Senior Brand Manager of Knorr at Hindustan Unilever where he had started his career after completing his MBA from IIM Indore.

Altuni
Altuni
Naveen Gupta
Global Brand Equity Manager - Blu-a, Ex-Unilever, IIM-I Alum

Naveen is currently based out of Amsterdam as the Global Brand Equity Manager at Blu-a. Previously, he was the Global Senior Brand Manager of Knorr at Hindustan Unilever where he had started his career after completing his MBA from IIM Indore.

Top 3 ranks and scores above 70% will be mentioned on the certificate.

Altuni

What Our Alumni Have To Say About Us

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Become An FMCG Marketing Pro!

₹ 3249 (GST Incl.)

Special Discounts (~25%) & Flexible Payment Options Available

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