From the makers of INSIDEIIM

FMCG Marketing 101

Masterklass

Master the concepts marquee FMCG brands use to increase the market share, brand equity & sales.
Naveen Gupta
  • 1
    14-20 March, 2021
    Program Dates
  • 2
    3 Live Sessions
    75-90 Mins Each
  • 3
    Dedicated Q&A Time
    Pre-Reads & Quizzes
  • 4
    Live Assignment
    Learn By Doing

About The Program

A bootcamp for management professionals to understand the nuances of the fast-paced world of FMCG marketing, learn to devise marketing ideas based on consumer insights & take them from conceptualisation to campaign execution stage to increase sales & market share.

14 Mar - 20 Mar 2021 5 PM - 8 PM

(*)(*)(*)(*)(*)

4.65 Star Ratings

InsideIIM

& AltUni Certificate

3 Modules -

Live & Recordings

Live Assignment

With Analysis

Program Outcomes

Increase profits by optimizing sales & marketing strategies in consumer goods business.

Develop insights into structured marketing mix & integrated marketing communications.

Decode & optimise marketing campaigns with the help of key metrics and analysis.

Get well-versed with the standard process for insight & concept development to reduce risk.

Be able to evaluate & determine the best channel strategy and mix for your brand.

Observe and understand the consumer and shopper behavior within the FMCG market.

Program Outline & Curriculum

1.An FMCG Marketer: Various roles, responsibilities & skills of a Brand Manager.
2.Long term and short term goals.
3.A year in the life of a Brand Manager.
1.Developing a marketing mix for an FMCG brand.
2.How to go from an idea to full marketing mix.
3.A journey through a standard process.
4.How to de-risk projects.
1.Customer insight & concept development.
2.How do you frame a marketing concept with a process to ensure accuracy.
3.Work on an exercise on insight development.
  • 1
    3 Sessions With Expert
    90-Min Live & Interactive Sessions
  • 2
    Live Project & Analysis
    Experience New Age Marketing
  • 3
    Pre-Reads & Recordings
    Learning Content To Aid Revision
  • 4
    Dedicated Q&A Time
    Get Your Queries Resolved
  • 5
    Interactive & Fun Quizzes
    Hands-On Learning Experience
  • 6
    Certificate Of Excellence
    That'll Boost Your CV
1
2
3
Fill Registration Form
Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Masterklass
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
1

Fill Registration Form

Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
3

Join The Masterklass

Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.

You should defnitely sign up for the program if you belong to these categories,

  • 1
    Marketing Aspirants
  • 2
    Marketing Students
  • 3
    Marketing Professionals
  • 4
    Professionals Targeting FMCG
  • 5
    Entrepreneurs
  • 6
    Other Professionals Seeking Change

Naveen Gupta

Global Brand Equity Manager at Blu-a, ex-HUL, IIM-Indore Alum

Naveen is currently based out of Amsterdam as the Global Brand Equity Manager at Blu-a. Previously, he was the Global Senior Brand Manager of Knorr at Hindustan Unilever where he had started his career after completing his MBA from IIM Indore.

Altuni
Altuni

Naveen Gupta

Global Brand Equity Manager at Blu-a, ex-HUL, IIM-Indore Alum

Naveen is currently based out of Amsterdam as the Global Brand Equity Manager at Blu-a. Previously, he was the Global Senior Brand Manager of Knorr at Hindustan Unilever where he had started his career after completing his MBA from IIM Indore.

Top 3 ranks and scores above 70% will be mentioned on the certificate.

Altuni

What Our Alumni Have To Say About Us

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Rohit Chakraborty
Rated - 5/5

There are few experiences that you can't measure with money; this was one of those.Naveen was so immersed that 4.5 hours of scheduled time went upto 8-9 hours. I can say it was really worth it.

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Gursimran Kaur
Rated - 5/5

FMCG Masterklass was beyond my expectations! The curriculum was carefully structured. Learning from an industry expert meant that we could go beyond theory & talk about real life examples.

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Anushua Nath
Rated - 5/5

It was a splendid session & a pleasure to hear Mr. Naveen share his journey on branding & the various nuances of the FMCG sector. Learned a lot of technicalities & the whole product lifecycle.

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Sayan Dey
Rated - 5/5

Anybody who is curious about FMCG Marketing and wants to gain knowledge about it should definitely attend this Masterklass. I learned a lot in the 3 days.

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Romit Sadhwani
Rated - 5/5

It was a great session. I got to know so many new terms with proper real-life examples. I also got so many insights from a senior level manager.

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Arpita Parihar
Rated - 5/5

It was amazing to know a lot of practical things that go around in the launch stage of a product!

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Lovely Smita M.
Rated - 4/5

I am impressed by the quality of Masterklass. I was nervous at the start but I feel confident now & excited to dive deeper into the FMCG. I highly recommend my friends to try out Masterklass.

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K. Vijay Balaji
Rated - 5/5

Masterklass brings in industry experts from various fields to give the best sessions & learnings that are not available outside easily to others. It gives insights & areas to work on our CV.

Become An FMCG Marketing Pro!

₹ 3249 (GST Incl.)

Special Discounts (~25%) & Flexible Payment Options Available

Please fill in the form and a Program Advisor will reach out to you.

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