From the makers of INSIDEIIM

Marketing Analytics 101

Masterklass

Learn how to use data-driven insights & storytelling to optimise marketing results & customer experience.
Ankit Kush
  • 1
    27 Feb - 6 Mar, 2021
    Program Dates
  • 2
    4 Live Sessions
    75-90 Mins Each
  • 3
    Dedicated Q&A Time
    Pre-Reads & Quizzes
  • 4
    Live Assignment
    Learn By Doing

About The Program

In this Masterklass, we take you to the new & exciting world of data-driven story-telling where students & professionals alike can learn how to grow businesses & brands through marketing analytics techniques in a course created & delivered by an industry expert.

27 Feb - 6 Mar 2021 5 PM - 8 PM

(*)(*)(*)(*)(*)

4.3 Star Ratings

InsideIIM

& AltUni Certificate

4 Modules -

Live & Recordings

Live Assignment

With Analysis

Program Outcomes

Understand and build the pillars of a successful marketing analytics framework.

Decode & optimise marketing campaigns with the help of key metrics and analysis.

Deep dive into measuring marketing efforts & defining brand architecture & strategy.

Fluency in marketing analytics techniques of clustering, conjoint analysis & regression.

Understand best practices of using marketing analytics tools like Google Analytics.

Understand how to approach business problems with analytics & data driven insights.

Program Outline & Curriculum

1. Marketing Analytics 101 - changing contours of marketing.
2. How analytics plays a transformational role in the marketing process.
3. A day in the life of a Marketing Analyst & career options available.
1. How can marketing analytics improve the ROI of a marketing campaign?
2. How to define brand architecture & measure the impact of marketing?
3. Google Analytics Demo - Conversion funnel.
1. Various marketing analytics techniques (for e.g., Customer Lifetime Value, Forecasting, Regression, Cluster Analysis, Conjoint Analysis, etc.)
2. What metrics to track for success & how to measure them?
1. Case study of a famous brand & how marketing analytics benefited it.
2. Comparison of two same or similar brands before & after marketing analytics.
3. Discussion on the hands-on assignment.
  • 1
    4 Sessions With Expert
    90-Min Live & Interactive Sessions
  • 2
    Live Project & Analysis
    Experience New Age Marketing
  • 3
    Pre-Reads & Recordings
    Learning Content To Aid Revision
  • 4
    Dedicated Q&A Time
    Get Your Queries Resolved
  • 5
    Interactive & Fun Quizzes
    Hands-On Learning Experience
  • 6
    Certificate Of Excellence
    That'll Boost Your CV
1
2
3
Fill Registration Form
Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Masterklass
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
1

Fill Registration Form

Apply by filling a simple registration form that asks about a few personal details that will help us serve you better.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
3

Join The Masterklass

Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.

You should defnitely sign up for the program if you belong to these categories,

  • 1
    Marketing Aspirants
  • 2
    Marketing Students
  • 3
    Marketing Professionals
  • 4
    Professionals Targeting Analytics
  • 5
    Entrepreneurs
  • 6
    Other Professionals Seeking Change

Ankit Kush

Head - Marketing Analytics, Searce Inc., ISB Alumnus

Ankit is the Practice Head - Marketing Analytics at Searce Inc. He is the startup mentor for the popular coworking startup, 91springboard and has also been the investor, founder & mentor to multiple such startups along with being an alumnus of ISB and NIT-Surat.

Altuni
Altuni

Ankit Kush

Head - Marketing Analytics, Searce Inc., ISB Alumnus

Ankit is the Practice Head - Marketing Analytics at Searce Inc. He is the startup mentor for the popular coworking startup, 91springboard and has also been the investor, founder & mentor to multiple such startups along with being an alumnus of ISB and NIT-Surat.

Top 3 ranks and scores above 70% will be mentioned on the certificate.

Altuni

What Our Alumni Have To Say About Us

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Avinash Ekka
Rated - 5/5

I thoroughly enjoyed it. I was surprised by many new & interesting ideas & by the difference that these understandings have had on my learnings. It was great to learn with this peer group.

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Sonakshi S.
Rated - 5/5

A very informative session about marketing & understanding it through analytics with the best insider information one can get.

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Shashwat K.
Rated - 5/5

I had no exposure to the analytical part of marketing but after this course I sure know how to move ahead and develop skill sets required for marketing analytics. Thank you InsideIIM!

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Ranodeep Shome
Rated - 4/5

Marketing Analytics 101 Masterklass is a must for all those who aspire to get into specific fields & want to know how things get done so accurately in real life.

Become A Data-Driven Marketer!

₹ 2999 (GST Incl.)

Special Discounts (~20%) & Flexible Payment Options Available

Please fill in the form and a Program Advisor will reach out to you.

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