From the makers of INSIDEIIM

Marketing CareerPrep |

Work on an Industry Project, get Interview Preparation & A-Z Marketing knowledge in 30+ hours of live sessions.
  • 1
    16 Oct.-26 Dec., 2021
    Program Dates
  • 2
    25+ Live Sessions
    30+ Hours Of Content
  • 3
    Industry Project
    Get Relevant Exposure
  • 4
    Mock Interview
    With CV Editing

About The Program

Learn Digital Marketing, FMCG & E-Commerce Marketing, Marketing Analytics, Design Thinking, from experts who’ve worked in Google, P&G, Nestle, PepsiCo, Bain & Co., Snapdeal, etc. Work on an industry project, get interview prep & CV editing to help you crack any interview!

16 Oct. - 26 Dec. | ~4 Hours / Weekend

(*)(*)(*)(*)(*)

4.36 Star Ratings

InsideIIM & AltUni Certificate

Access To AltUni Career Services

Multi-Format Mode Of Learning

Program Outcomes

Get 360-degree Marketing learning & interview prep to help you ace any Marketing interview.

Work on an Industry Project for real-time industry exposure, add it to your CV & stand out!

Access to AltUni Career Services with 1-on-1 mock interview, CV editing & exclusive job openings.

Learn how to create Marketing strategies, how to execute them & analyze their performance.

Learn Digital Mktg. concepts, the tools used & how to improve Marketing RoI using data

How to market in FMCG & E-Comm. industries & what is customer journey, insight mining, etc.

Program Outline & Curriculum

- Why is Digital Marketing relevant and important for achieving marketing objectives
- Tools for a Digital Marketer - Google AdWords and Google Analytics
- SEO - Optimized!
- The new age Marketing - Youtube
-What it takes to market quality content
- Know all about running a modern marketing campaign
- Best Practices
- Introduction to Design Thinking & Principles
- Understanding Consumer Behavior
- Opportunity to Ideation
- Prototyping & Testing
- Inbound Marketing & Improving Marketing ROI
- New-age e-commerce for D2C brands vs traditional e-commerce
- Typical customer journey for e-commerce brands
- Understand the marketing funnel
- Recipe for a great post purchase experience
- The kingpin of a brand - Brand Manager
- Marketing Mix - Does ‘P’ ring a bell?
- Important tool for a Marketer - Insight
- Get acquainted to industry best practices from Kiran Shah, CEO - Apsara Ice Creams, ex-P&G and an IIM-L alumnus
- How to transform your profile
- Push Strategy for networking & Connections
- Pull strategy for Content Creation
- Generating leads and business
- Managing company pages on LinkedIn
- Apply your key learnings from the program in a live industry project, gain industry orientation and highlight it on your CV.
- 1-on-1 CV Editing - Crack the code to the perfect CV
- 1-on-1 Mock Interview - Practice your interview strategy and ace interviews
- 1-on-1 Career Coaching - Deep-dive into your career issues and solve them using your mentor’s foresight
  • 1
    30+ Hrs Sessions By Experts
    25+ Multi-Format Sessions
  • 2
    Live Project & Case Studies
    Apply Learnings & Add It To CV
  • 3
    Interview Prep Material
    Concept Sheets & Imp. Frameworks
  • 4
    Improve CV & LinkedIn Profile
    Do's & Don'ts Of CV, SoP & Forms
  • 5
    Mock PIs & 1:1 Coaching
    With Experts & B-School Alumni
  • 6
    Certificate Of Excellence
    That'll Boost Your CV
1
2
3
Fill Registration Form
Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Program
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
1

Fill Registration Form

Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
3

Join The Program

Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.

You should definitely sign up for the program if you belong to these categories,

  • 1
    MBA Aspirants
  • 2
    MBA Marketing Students
  • 3
    Entry-Level Marketing Professionals
  • 4
    Sales / BD / Mktg. Ops. Executives
  • 5
    Marketing Job Seekers
  • 6
    Entrepreneurs

Industry Experts As Instructors

Altuni
Soumitra Bengeri
Digital Mktg. Strategist - Google, ex-Snapdeal, ex-Castrol, NMIMS Alum
Altuni
Kiran Shah
Managing Partner & CEO- Apsara Ice Creams LLP, ex-P&G, IIM-L Alum
Altuni
Varun Sethuraman
Category Lead- Nestlé, ex-PepsiCo, ex-Cognizant, SPJIMR Alum
Altuni
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Altuni
Dr. Vidya Priya Rao
Chairperson- SDN India, ex-Wipro, ex-Siemens, ex-Airtel, TAPMI Alum
Altuni
Sampark Sachdeva
LinkedIn Spotlight 2019, ex-Oyo, ex-Ola, ex-Asian Paints, IMT-N Alum

Altuni

What Our Alumni Have To Say About Us

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Crack Any Marketing Job Interviews!

From 23,999 (GST Inc.)

Discounts For Limited Time & Multiple Payment Options Available

Please fill in the form and a Program Advisor will reach out to you.