From the makers of INSIDEIIM

Marketing CareerPrep |

Ace Marketing Interviews!

Work on an Industry Project, get Interview Preparation & A-Z Marketing knowledge in 30+ hours of live sessions.
  • 1
    16 Oct.-26 Dec., 2021
    Program Dates
  • 2
    25+ Live Sessions
    30+ Hours Of Content
  • 3
    Industry Project
    Get Relevant Exposure
  • 4
    Mock Interview
    With CV Editing

About The Program

Learn Digital Marketing, FMCG & E-Commerce Marketing, Marketing Analytics, Design Thinking, from experts who’ve worked in Google, P&G, Nestle, PepsiCo, Bain & Co., Snapdeal, etc. Work on an industry project, get interview prep & CV editing to help you crack any interview!

16 Oct. - 26 Dec. | ~4 Hours / Weekend

(*)(*)(*)(*)(*)

4.36 Star Ratings

InsideIIM & AltUni Certificate

Access To AltUni Career Services

Multi-Format Mode Of Learning

Program Outcomes

Get 360-degree Marketing learning & interview prep to help you ace any Marketing interview.

Work on an Industry Project for real-time industry exposure, add it to your CV & stand out!

Access to AltUni Career Services with 1-on-1 mock interview, CV editing & exclusive job openings.

Learn how to create Marketing strategies, how to execute them & analyze their performance.

Learn Digital Mktg. concepts, the tools used & how to improve Marketing RoI using data

How to market in FMCG & E-Comm. industries & what is customer journey, insight mining, etc.

Program Outline & Curriculum

- Why is Digital Marketing relevant and important for achieving marketing objectives
- Tools for a Digital Marketer - Google AdWords and Google Analytics
- SEO - Optimized!
- The new age Marketing - Youtube
-What it takes to market quality content
- Know all about running a modern marketing campaign
- Best Practices
- Introduction to Design Thinking & Principles
- Understanding Consumer Behavior
- Opportunity to Ideation
- Prototyping & Testing
- Inbound Marketing & Improving Marketing ROI
- New-age e-commerce for D2C brands vs traditional e-commerce
- Typical customer journey for e-commerce brands
- Understand the marketing funnel
- Recipe for a great post purchase experience
- The kingpin of a brand - Brand Manager
- Marketing Mix - Does ‘P’ ring a bell?
- Important tool for a Marketer - Insight
- Get acquainted to industry best practices from Kiran Shah, CEO - Apsara Ice Creams, ex-P&G and an IIM-L alumnus
- How to transform your profile
- Push Strategy for networking & Connections
- Pull strategy for Content Creation
- Generating leads and business
- Managing company pages on LinkedIn
- Apply your key learnings from the program in a live industry project, gain industry orientation and highlight it on your CV.
- 1-on-1 CV Editing - Crack the code to the perfect CV
- 1-on-1 Mock Interview - Practice your interview strategy and ace interviews
- 1-on-1 Career Coaching - Deep-dive into your career issues and solve them using your mentor’s foresight
  • 1
    30+ Hrs Sessions By Experts
    25+ Multi-Format Sessions
  • 2
    Live Project & Case Studies
    Apply Learnings & Add It To CV
  • 3
    Interview Prep Material
    Concept Sheets & Imp. Frameworks
  • 4
    Improve CV & LinkedIn Profile
    Do's & Don'ts Of CV, SoP & Forms
  • 5
    Mock PIs & 1:1 Coaching
    With Experts & B-School Alumni
  • 6
    Certificate Of Excellence
    That'll Boost Your CV
1
2
3
Fill Registration Form
Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
Join The Program
Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
1

Fill Registration Form

Apply by filling a simple application form that asks about a few personal details that will help us personalise your experiences.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can choose your payment method & make the payment.
3

Join The Program

Once we receive your fees, we will share the program details and the Zoom links with you prior to the session start.
You should definitely sign up for the program if you belong to these categories,
  • 1
    MBA Aspirants
  • 2
    MBA Marketing Students
  • 3
    Entry-Level Marketing Professionals
  • 4
    Sales / BD / Mktg. Ops. Executives
  • 5
    Marketing Job Seekers
  • 6
    Entrepreneurs

Industry Experts As Instructors

...
Soumitra Bengeri
Digital Mktg. Strategist - Google, ex-Snapdeal, ex-Castrol, NMIMS Alum
...
Kiran Shah
Managing Partner & CEO- Apsara Ice Creams LLP, ex-P&G, IIM-L Alum
...
Varun Sethuraman
Category Lead- Nestlé, ex-PepsiCo, ex-Cognizant, SPJIMR Alum
...
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
...
Dr. Vidya Priya Rao
Chairperson- SDN India, ex-Wipro, ex-Siemens, ex-Airtel, TAPMI Alum
...
Sampark Sachdeva
LinkedIn Spotlight 2019, ex-Oyo, ex-Ola, ex-Asian Paints, IMT-N Alum

What Our Alumni Have To Say About Us

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Rohit Chakraborty
Rated - 5/5

There are few experiences that you can't measure with money; this was one of those. ..He was so immersed that 4.5 hours of scheduled time went upto 8-9 hours. I can say it was really worth it.

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A. Abinesh Shankar
Rated - 5/5

Excellent platform to learn new concepts in short duration which you have to gain at much longer time. Looking forward to the next Marketing Festival!

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Adhyayan Agarwal
Rated - 5/5

It was awesome with everything being explained in a detailed manner and it also gave a lot of insights on how to start an online business if anyone wants to.

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Avinash Ekka
Rated - 5/5

I thoroughly enjoyed it. I was surprised by many new & interesting ideas & by the difference that these understandings have had on my learnings. It was great to learn with this peer group.

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Anushua Nath
Rated - 5/5

It was a splendid session & a pleasure to hear him share his journey on branding & the various nuances of the FMCG sector. Learned a lot of technicalities & the whole product lifecycle.

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Arpita Parihar
Rated - 5/5

It was amazing to know a lot of practical things that go around in the launch stage of a product!

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Gursimran Kaur
Rated - 5/5

The FMCG Masterklass was beyond my expectations! The curriculum was carefully structured. Learning from an industry expert meant that we could go beyond theory & talk about real life examples.

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K. Vijay Balaji
Rated - 5/5

Masterklass brings in industry experts from various fields to give the best sessions & learnings that are not available outside easily to others. It gives insights & areas to work on our CV.

Crack Any Marketing Job Interviews!

Starting From 23,999

(GST Incl.)

Discounts For Limited Time & Multiple Payment Options Available

Got Questions?

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