Digital Marketing
Accelerate your digital marketing career with projects, self-placed modules, live masterclasses & free mentorship sessions
- 1
Industry Projects
Build Your Portfolio
- 2
Mentorship
2 Free Sessions with Experts
- 3
Self-Paced Learning
Expert-Led Modules
- 4
Networking
Live Weekend Masterklasses
Program Overview
The Digital Marketing Katalyst is an on-demand, self-paced learning solution designed specifically for early career marketing professionals and college students who want to advance their digital marketing skills.
Applications Open
Program Outcomes
Work on 4 industry projects & build your portfolio. Gain the experience and exposure employers value & stand out in the job market.
Master concepts like SEO, Content & Influencer Marketing, Performance & Growth Marketing & E-Commerce Marketing
Get access to 2 free mentorship sessions by industry experts
Master in-demand digital tools like Google Suite, SEMrush, Hootsuite, Google Analytics, etc
Get access to live weekend MasterKlass sessions by experts
Get an industry recognized certification from AltUni in Digital Marketing
Curriculum & Outline
- Perform SEO Audit to optimize performance
- Work on different tools to gain in-depth understanding of metrics and performance
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Understand how brands are using content to target their TG and creating a powerful brand and a coherent story
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the career options as a Performance Marketer
- Reports & Metrics
- Advanced Google Analytics
- Understand the Influencer Marketing landscape
- Learn how to plan an influencer marketing campaign & maximize ROI
- Be able to identify and choose the best influencers who can truly tell unique brand stories
- Amplify influencer assets and measure influencer effectiveness
- Create a pitch for an influencer marketing campaign
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey
- Organic Posts
- Paid Posts
- Influencer Marketing & Negotiations
AltUni Programs
Katalyst or Certification Program
| Program | Katalyst | Certificate Program |
| Session Delivery | Recorded 80% Live 20% | Recorded 20% Live 80% |
| Capstone Projects | ||
| Chat Support | ||
| Certification | ||
| Learning Access | Lifetime | Lifetime |
| Mentorship | Limited | Unlimited |
| Job Assistance | ||
| Live Projects | ||
| Live Doubt Solving | ||
| Community Access | ||
Our Alumni Work At
- 1
Project 1 | Ed-Tech
Perform a thorough SEO Audit of an EdTech platform
- 2
Project 2 | Web Analytics
Analyze website traffic using Google Analytics
- 3
Project 3 | D2C
360 Degree Marketing Plan for a D2C platform
- 4
Project 4 | Retail
Content marketing strategy of a major retail chain
What Will You Master
Industry-Ready Digital Marketing Skills
How To Register
Fill The Registration Form
Apply by filling out a simple registration form that asks about a few personal & professional details that will help us personalize your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can make the payment. Payment once made will not be refunded.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
How To Register
Fill The Registration Form
Apply by filling out a simple registration form that asks about a few personal & professional details that will help us personalize your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can make the payment. Payment once made will not be refunded.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
Instructors From Fortune500 Companies
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Punita Parekh
Independent Content Marketer, ex-Times Network, ex-CNBC, IIM-C Alum (Exec.)
Amitabh Verma
Founder & CEO at AMP Digital Former Head of Global SMB Services - Google
Anurag Singh Rathour
Senior Manager (Digital Marketing) - Mahindra ex-Social Wavelength, ex-TWN
Kalyan Kumar
Co-Founder & CEO - Klug Tech, Social Catalyzers IIM - C Alum
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Punita Parekh
Independent Content Marketer, ex-Times Network, ex-CNBC, IIM-C Alum (Exec.)
Amitabh Verma
Founder & CEO at AMP Digital Former Head of Global SMB Services - Google
Anurag Singh Rathour
Senior Manager (Digital Marketing) - Mahindra ex-Social Wavelength, ex-TWN
Kalyan Kumar
Co-Founder & CEO - Klug Tech, Social Catalyzers IIM - C Alum
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum
2000+ Alumni Trust AltUni
Parul Pandey
Head Of Content, Indian Design League
I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
Pooja Issar
Incoming IIM Kozhikode PGP’24
It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
Khushboo T
Content Marketer | Advertising
I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
Parul Pandey
Head Of Content, Indian Design League
I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
Pooja Issar
Incoming IIM Kozhikode PGP’24
It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
Khushboo T
Content Marketer | Advertising
I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
Program Fees
50% Off for First 50 Users | Use Code - FIRST50
₹ 24999 + GST
Limited Time Only
*T&C Apply
Got Questions?
Get in touch
Please fill in the form and a Program Advisor will reach out to you.