From the makers of INSIDEIIM

Digital Marketing

Accelerate your digital marketing career with projects, self-placed modules, live masterclasses & free mentorship sessions
50% Off for First 50 Users
Use Coupon Code - FIRST50
50% Off for First 50 Users
Use Coupon Code - FIRST50
  • 1
    Industry Projects
    Build Your Portfolio
  • 2
    Mentorship
    2 Free Sessions with Experts
  • 3
    Self-Paced Learning
    Expert-Led Modules
  • 4
    Networking
    Live Weekend Masterklasses

Program Overview

The Digital Marketing Katalyst is an on-demand, self-paced learning solution designed specifically for early career marketing professionals and college students who want to advance their digital marketing skills.

Applications Open

Check Out The
Free Session!
Check Out The
Free Session!

Program Outcomes

Work on 4 industry projects & build your portfolio. Gain the experience and exposure employers value & stand out in the job market.

Master concepts like SEO, Content & Influencer Marketing, Performance & Growth Marketing & E-Commerce Marketing

Get access to 2 free mentorship sessions by industry experts

Master in-demand digital tools like Google Suite, SEMrush, Hootsuite, Google Analytics, etc

Get access to live weekend MasterKlass sessions by experts

Get an industry recognized certification from AltUni in Digital Marketing

Curriculum & Outline

- Immerse yourself in the world of marketing and build a solid foundation of core Marketing concepts.
- Learn concepts of SEO & techniques to help improve website visibility organically
- Perform SEO Audit to optimize performance
- Work on different tools to gain in-depth understanding of metrics and performance
- Learn content creation frameworks for building effective marketing strategies
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Learn how traditional FMCG brands are moving digital and exploring the D2C route
- Understand how brands are using content to target their TG and creating a powerful brand and a coherent story
- Demystify Performance Marketing metrics and techniques
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the career options as a Performance Marketer
- GA Basics
- Reports & Metrics
- Advanced Google Analytics

- Understand the Influencer Marketing landscape

- Learn how to plan an influencer marketing campaign & maximize ROI

- Be able to identify and choose the best influencers who can truly tell unique brand stories

- Amplify influencer assets and measure influencer effectiveness

- Create a pitch for an influencer marketing campaign

- Become a Growth Champion and elevate your career with the in-demand skills for business success
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey

- Organic Posts

- Paid Posts

- Influencer Marketing & Negotiations

Marketing Strategy for Amyra, Content Strategy for Tanishq, SEO Audit of AltUni, Google Analytics Project

Katalyst or Certification Program

Program Katalyst Certificate Program
Session Delivery Recorded 80% Live 20% Recorded 20% Live 80%
Capstone Projects
Chat Support
Certification
Learning Access Lifetime Lifetime
Mentorship Limited Unlimited
Job Assistance
Live Projects
Live Doubt Solving
Community Access

Our Alumni Work At

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  • 1
    Project 1 | Ed-Tech
    Perform a thorough SEO Audit of an EdTech platform
  • 2
    Project 2 | Web Analytics
    Analyze website traffic using Google Analytics
  • 3
    Project 3 | D2C
    360 Degree Marketing Plan for a D2C platform
  • 4
    Project 4 | Retail
    Content marketing strategy of a major retail chain
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Fill The Registration Form
Apply by filling out a simple registration form that asks about a few personal & professional details that will help us personalize your experiences.
Make The Payment
After filling the form, you'll be redirected to the payment gateway, where you can make the payment. Payment once made will not be refunded.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
1

Fill The Registration Form

Apply by filling out a simple registration form that asks about a few personal & professional details that will help us personalize your experiences.
2

Make The Payment

After filling the form, you'll be redirected to the payment gateway, where you can make the payment. Payment once made will not be refunded.
3

Join The Program

Once we receive your fees, we will share the program details, content & session details with you before the start of the program.

Instructors From Fortune500 Companies

Altuni
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Altuni
Punita Parekh
Independent Content Marketer, ex-Times Network, ex-CNBC, IIM-C Alum (Exec.)
Altuni
Amitabh Verma
Founder & CEO at AMP Digital Former Head of Global SMB Services - Google
Altuni
Anurag Singh Rathour
Senior Manager (Digital Marketing) - Mahindra ex-Social Wavelength, ex-TWN
Altuni
Kalyan Kumar
Co-Founder & CEO - Klug Tech, Social Catalyzers IIM - C Alum
Altuni
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum

2000+ Alumni Trust AltUni

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50% Off for First 50 Users | Use Code - FIRST50

₹ 24999 + GST

Limited Time Only

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