New Program Alert: Want to Work in Consulting? Start Here (Built by BCG, PwC, Deloitte Experts)
New Program Alert: Want to Work in Consulting? Start Here (Built...
From the makers of INSIDEIIM

Certificate Program in Generative AI for Business

Build a job-winning AI portfolio & master 40+ tools to solve real business problems across Marketing, Product, Finance & Consulting.
  • 1
    Solve Real Business Problems
    Domains: 4 Key Functions
  • 2
    Build a Job-Winning Portfolio
    Real-World Projects
  • 3
    Master 40+ GenAI Tools
    ChatGPT, Canva, Power BI
  • 4
    Accelerate Career Outcomes
    Jobs, MBA, Freelance Win

Program Overview

Build a job-winning portfolio by solving real business problems with 40+ GenAI tools. Learn to automate tasks, generate insights, and lead across Marketing, Product, Finance, and Consulting. Walk away with practical projects, interview-ready skills, and a clear edge in your job search, freelance work, or B-school applications—no coding required.

Self-Paced Learning

Check Out The
Free Demo Session!
Check Out The
Free Demo Session!

Program Outcomes

Build a strong portfolio of AI-led projects across Marketing, Product, Finance, and Consulting to showcase your capabilities.

Gain hands-on experience with 40+ powerful GenAI tools by solving real, outcome-driven business problems.

Learn to automate research, reporting, content creation, and strategic analysis using practical AI workflows.

Develop job-ready skills that help you stand out in interviews, elevate your resume, and strengthen MBA applications.

Understand how to apply AI effectively in your current role or transition into a future-focused business career.

Master prompt engineering, market analysis, and AI automation—all without writing a single line of code.

Get expert guidance on job search, freelancing, LinkedIn branding, and career acceleration through live sessions.

Walk away with a recognised certificate backed by AltUni & InsideIIM—trusted by 150+ top recruiters and B-schools.

Curriculum & Outline

This is a tentative timeline & subject to change.

AI for Marketing Essentials:

  • Understand the difference between the free and paid versions of ChatGPT
  • Compare Gemini and ChatGPT for business use
  • Learn marketing KPIs such as CAC and design influencer strategies with AI


AI-Driven Marketing Strategies:

  • Study how companies use GenAI in the CPG sector
  • Conduct SWOT and PESTLE analysis for launching a new brand
  • Use AI for marketing automation and SEO optimisation


AI-Driven Campaign Planning:

  • Design marketing surveys using Qualtrics and SurveyMonkey
  • Apply the AIDA model and develop pricing strategies
  • Create ad campaigns and onboarding flows using AI

AI-Driven Campaign Execution:

  • Execute campaigns with tools like Claude and Gamma
  • Use automation, analytics, and visualization tools
  • Implement A/B testing and optimisation strategies

AI for Product Essentials:

  • Explore GenAI tools used in product management
  • Learn prompt engineering basics
  • Understand real-world product applications of AI

AI-Powered Strategy & Productivity:

  • Conduct customer research and persona building
  • Perform competitive and market analysis using AI
  • Generate product content, automate tasks, and use AI agents

AI-Driven Sales & Performance Optimisation:

  • Collect and analyse customer and performance data
  • Design pricing and discount strategies
  • Share AI-driven product insights and funnel metrics

Strategic Product Management & Market Insights:

  • Build BRDs and GTM strategies with AI
  • Launch product plans using STP frameworks
  • Use surveys, success metrics, and sector-specific models

AI for Consulting Essentials:


  • Explore GenAI platforms and language model challenges
  • Engineer prompts for research, analysis, and coding tasks
  • Extract web and financial data using OCR tools like Gemini


AI Tools for Research, Analysis & Content Creation:

  • Use ChatGPT and NotebookLM for document analysis and insights
  • Apply PESTLE and competitive frameworks with GenAI tools
  • Build reports and decks using AI-powered tools

Data-Driven Strategy & Market Expansion Using AI:

  • Run scenario planning and cost simulations
  • Apply strategic models for consulting cases
  • Analyse dashboards and create client-facing AI mockups

Session 4: AI-Enhanced Recruitment & Data Analysis

  • Optimise recruitment workflows using ChatGPT
  • Work on capstone projects integrating AI into consulting practices

AI for Finance Essentials:

  • Understand GenAI use in corporate and investment banking
  • Apply prompt frameworks for finance tasks
  • Simplify reporting, research, and analysis with AI tools

 Analytics & Reporting Using AI:

  • Perform Excel and Power BI analysis with AI
  • Automate financial reports and visualisations
  • Use GenAI to enhance decision-making

AI-Driven Leadership & Financial Optimisation:

  • Apply automation to budgeting and forecasting
  • Use no-code Python and simulation models
  • Track trends and insights for strategic finance leadership

AI Integration in Finance & Productivity:

  • Combine Microsoft tools with AI for workflow efficiency
  • Build dashboards, financial models, and visual reports
  • Study real-world finance case studies powered by AI

Our Alumni Work At

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1
2
3
Fill the Application
Apply by filling out a simple application form that asks about a few details that will help us personalise your experience.
Application Review
If your profile qualifies for the selection criteria, our senior counsellors will reach out to you with further details & the payment options available to sign up for the program.
Join the Program
Once we receive your fees, we will share the program details, content & session details with you prior to the program start.
1

Fill the Application

Apply by filling out a simple application form that asks about a few details that will help us personalise your experience.
2

Application Review

If your profile qualifies for the selection criteria, our senior counsellors will reach out to you with further details & the payment options available to sign up for the program.
3

Join the Program

Once we receive your fees, we will share the program details, content & session details with you prior to the program start.

This program is designed for:

  • 1
    Working Professionals in Business Roles
  • 2
    MBA Students & Aspirants
  • 3
    Early-Career Professionals
  • 4
    Career Switchers & Upgraders
  • 5
    Freelancers & Independent Professionals
  • 6
    Entrepreneurs & Side-Hustlers
Havish Madhvapaty
Founder – Havish M. Consulting | Faculty at IIM Kozhikode & SRCC Recognised among India’s 40 Under 40 in Analytics

Altuni
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum

Altuni
Altuni
Havish Madhvapaty
Founder – Havish M. Consulting | Faculty at IIM Kozhikode & SRCC Recognised among India’s 40 Under 40 in Analytics

Altuni
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum

Get certified to boost your resume, interviews & MBA profile

Altuni
4 tracks, 50+ tools, live sessions, certificate

₹15,000 + GST

Want to start small? Single-track access available at ₹7,500 + GST.

Please fill in the form and a Program Advisor will reach out to you.

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