The schedule has been designed to suit the needs of working professionals & students alike. You need to dedicate 4-6 hours every weekend for live sessions. This will leave you with the entire week to reinforce what has been taught in the previous weekend, without hampering your personal life.
Certification In Digital Marketing with Gen AI
Build your portfolio with live projects & social media simulation. Learn 10+ AI tools & Get Certified(add-on) in Business Leadership by SPJIMR
Immersion Partner
Knowledge Partners
2000+ Learners
4.52 Rating
4.52 Rating - 1
Live Industry Project
Real-World Exposure
- 2
Become An AI-Digital Marketer
Work On A Capstone Project
- 3
Social Media Simternship
Get Certified By Stukent
- 4
Get Certified by SPJIMR
in Business Leadership
Program Overview
Build your digital marketing profile by working on live projects. Master 10+ marketing + AI tools & core techniques while earning a SPJIMR Business Leadership (add-on paid certification) through a 2-day campus immersion. Top candidates get interview opportunities for full-time roles with HUL. Also, work on a Social Media Simternship by Stukent. That's not it - Become a Gen AI-powered marketer:10x productivity, craft ROI-boosting strategies & gain a competitive edge.
To Be Announced
AltUni Alumni Experience
Neil Singh's AltUni experience led to a 93% salary hike and landing a job at HUL.
Neil Singh
Shopper Marketing Consultant - HUL
Silky Chandra landed a high-paying job offer from Hindustan Unilever Limited, India's largest FMCG.
Silky Chandra
Marketing Consultant - Deloitte
Prateek Jain, winner of the HUL live project presentation, shares his experience and insights.
Prateek Jain
Brand Marketing - Casio India
Vishal Rawat on managing upskilling and full-time work with AltUni's Digital Marketing program
Vishal Rawat
Content Marketer - Jungleworks
Neil Singh's AltUni experience led to a 93% salary hike and landing a job at HUL.
Neil Singh
Shopper Marketing Consultant - HUL
Silky Chandra landed a high-paying job offer from Hindustan Unilever Limited, India's largest FMCG.
Silky Chandra
Marketing Consultant - Deloitte
Prateek Jain, winner of the HUL live project presentation, shares his experience and insights.
Prateek Jain
Brand Marketing - Casio India
Vishal Rawat on managing upskilling and full-time work with AltUni's Digital Marketing program
Vishal Rawat
Content Marketer - Jungleworks
Program Outcomes
Become AI-ready in Digital Marketing - Learn everything from Foundations of AI to Advanced Strategies + a Capstone Project
Learn from industry experts who've built Mahindra, Zomato, Quirksmith, Global SMB Services - Google, CEAT, etc.
Boost your CV with SPJIMR Business Leadership (add-on paid) certification, valued by top recruiters. Acquire essential leadership, innovation, & decision-making skills via a 2-day campus immersion.
Work on a Social Media Marketing Simternship by Stukent that includes optimizing social media KPIs, segmenting audiences, testing content, etc.
Get Certified - Google Analytics, Google Ads Search, Shopping Ads, Live Project Certifications, AltUni & Stukent Certifications
Master in-demand digital tools like Google Suite, SEMrush, Hootsuite, Google Analytics, etc
Access Career Services: 100+ job opportunities per quarter with a minimum 10X ROI
Industry Partners
Industry Partners
Alumni Interviewed At
Alumni Interviewed At
Curriculum & Outline
This is a tentative timeline & subject to change.
- Immerse yourself in the world of marketing and build a solid foundation of core Marketing concepts.
- Learn concepts of SEO & techniques to help improve website visibility organically
- Perform SEO Audit to optimize performance
- Work on different tools to gain in-depth understanding of metrics and performance
- Perform SEO Audit to optimize performance
- Work on different tools to gain in-depth understanding of metrics and performance
- Learn content creation frameworks for building effective marketing strategies
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Learn how traditional FMCG brands are moving digital and exploring the D2C route
- Understand how brands are using content to target their TG and creating a powerful brand and a coherent story
- Understand how brands are using content to target their TG and creating a powerful brand and a coherent story
- Demystify Performance Marketing metrics and techniques
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the Career options as a Performance Marketer
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the Career options as a Performance Marketer
- GA4 Basics
- Reports & Metrics
- Advanced Google Analytics
- Reports & Metrics
- Advanced Google Analytics
- Master Google Ads with our comprehensive course covering everything from the basics to advanced strategies, including account setup, ad groups, keyword optimization, and shopping campaigns.
- Learn to create effective shopping ads and maximize your local product visibility.
- Unlock the secrets of Strategic Planning and Growth Hacking with our course designed for both B2C and B2B marketing.
- Dive into planning frameworks, growth hacking strategies, funnel optimization, and the latest in AI and chatbots to revolutionize your marketing efforts.
- Understand the Influencer Marketing landscape
- Learn how to plan an influencer marketing campaign & maximize ROI
- Be able to identify and choose the best influencers who can truly tell unique brand stories
- Amplify influencer assets and measure influencer effectiveness
- Create a pitch for an influencer marketing campaign
- Become a Growth Champion and elevate your career with the in-demand skills for business success
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey
- Organic Posts
- Paid Posts
- Influencer Marketing & Negotiations
- Learn how to use LinkedIn to leverage your personal brand in the live session on “Champions of LinkedIn”.
- Learn job-ready skills in the “Awesome Manager Bootcamp”.
- Practice your interview strategy with 1-on-1 mock interviews and tips from industry experts!
- Improve your profile with 1-on-1 CV editing sessions.
- Learn job-ready skills in the “Awesome Manager Bootcamp”.
- Practice your interview strategy with 1-on-1 mock interviews and tips from industry experts!
- Improve your profile with 1-on-1 CV editing sessions.
- Sessions by industry experts who are senior professionals
- Learn & apply the concepts learned in a Live Project
- Learn & apply the concepts learned in a Live Project
(35+ Hours of Recorded Session)
- Module 1: AI for Business - Prompt Engineering
- Module 2: Foundations of AI in Marketing
- Module 3: AI-Driven Campaign Planning and Optimization
- Module 4: Advanced AI Strategies for Personalized Marketing
- Module 5: Presentation & Visualization of AI-Driven Marketing Strategies
- Module 6: Capstone Project Discussion
2- Day Offline Immersion at SPJIMR Campus
Session 1: Strategic Management for Managers & Leaders
Session 1: Strategic Management for Managers & Leaders
Gain in-depth insights into strategic management through an expert-led knowledge session, exploring key frameworks and real-world examples to enhance your leadership and decision-making abilities.
Session 2: Business Communication for Managers & leaders - 1
Learn the key to mastering powerful communication skills through interactive role-playing activities and in-depth knowledge session, equipping you to lead and influence with confidence in any business environment.
Session 3: Innovation Management
Dive into the world of innovation management through a detailed case study followed by in-depth discussion, uncovering strategies and frameworks that drive successful innovation in businesses.
Session 4: Product Marketing
Master the A to Z of product marketing with an expert-led knowledge session, where you'll explore key frameworks and real-world examples to develop the strategic skills required to lead successful initiatives.
Session 5: Business Communication for Managers & leaders - 2
Evaluate and enhance your leadership communication skills by identifying key gaps and learning the right strategies for improvement through interactive role-playing activities, simulations, and an insightful case study discussion.
Session 6: Career Counselling
Get your career questions answered by industry leaders, uncover valuable insights, have your profile evaluated, and discover the right domains and opportunities to propel your career forward.
1. Business Fundamentals
2. Certification in Data Science
3. Certification in Venture Capital
2. Certification in Data Science
3. Certification in Venture Capital
Our Alumni Work At
- 1
Get Certified by SPJIMR in Business Leadership
2-Day Offline Immersion (add-on)
- 2
80+ Hrs Expert Sessions
30+ Multi-Format Sessions
- 3
Live Industry Project
Real-World Exposure
- 4
Become an AI-Digital Marketer
Master 10+ Gen AI Tools
- 5
In-Demand Tools
SEMrush, Hootsuite, Google Analytics
- 6
Social Media Simternship
Get Certified By Stukent
What Will You Master
Industry-Ready Digital Marketing Skills
How to Apply
1
2
3
Fill The Application Form
Apply by filling out a simple registration form that asks about a few details that will help us personalise your experiences.
Application Review
If your profile qualifies for the selection criteria, our senior counselors will reach out to you with further details & the payment options available to sign up for the program.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
How to Apply
1
Fill The Application Form
Apply by filling out a simple registration form that asks about a few details that will help us personalise your experiences.
2
Application Review
If your profile qualifies for the selection criteria, our senior counselors will reach out to you with further details & the payment options available to sign up for the program.
3
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
Who Should Sign Up For This Program?
Min. Eligibility: Any Diploma/Grad./Post Grad. who qualify the selection criteria.
- 1
Marketing Job-Seekers & Aspirants
- 2
Marketing & Branding Professionals
- 3
Influencers & Content Creators
- 4
Content / Performance Marketers
- 5
Account Planners & Managers In Ad Agencies
- 6
E-Commerce/Shopper Marketing Professionals
Instructors From Fortune500 Companies
Amitabh Verma
Founder & CEO at AMP Digital, Former Head of Global SMB Services - Google, EX-ICICI Bank, IIM-K Alumn
Anurag Singh Rathour
Founder & CEO at Brand Tarkeeb INC. | Ex-Mahindra, JWT | 15+ yrs in Digital Marketing
Maanav Mohan
Director at Convosight, Ex-Co-Founder at The Blue Digit & The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Maanas Mohan
Media Marketing @ CEAT| Ex- Medulance, Digiaccel Learning | MICA | INSEAD
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum
Amitabh Verma
Founder & CEO at AMP Digital, Former Head of Global SMB Services - Google, EX-ICICI Bank, IIM-K Alumn
Anurag Singh Rathour
Founder & CEO at Brand Tarkeeb INC. | Ex-Mahindra, JWT | 15+ yrs in Digital Marketing
Maanav Mohan
Director at Convosight, Ex-Co-Founder at The Blue Digit & The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Maanas Mohan
Media Marketing @ CEAT| Ex- Medulance, Digiaccel Learning | MICA | INSEAD
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Vignesh Sreenivasan
VP - Programs & Product at AltUni.in Ex - Samsung Electronics, IIM K Alum
Build Your Profile
Showcase your expertise with industry-recognized certifications from AltUni & live project partners
2000+ Alumni Trust AltUni
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Arshia Sehgal
Marketing Coordinator - Pret A Manger
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Proud to win 2nd place in HUL's live project on premium beauty! Huge thanks to Vignesh from AltUni for his guidance. This journey deepened my passion for marketing & strategy!
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Pratyusha G
XLRI BM'25 | Winner - HUL Live Project
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I thoroughly enjoyed every session, led by industry experts with live examples, practical assignments, & great support. It deepened my digital marketing skills. Highly recommended!
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Pooja Issar
Incoming IIM Kozhikode PGP’24
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It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
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Khushboo T
Content Marketer | Advertising
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I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
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Parul Pandey
Head Of Content, Indian Design League
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I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
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Arshia Sehgal
Marketing Coordinator - Pret A Manger
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Proud to win 2nd place in HUL's live project on premium beauty! Huge thanks to Vignesh from AltUni for his guidance. This journey deepened my passion for marketing & strategy!
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Pratyusha G
XLRI BM'25 | Winner - HUL Live Project
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I thoroughly enjoyed every session, led by industry experts with live examples, practical assignments, & great support. It deepened my digital marketing skills. Highly recommended!
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Pooja Issar
Incoming IIM Kozhikode PGP’24
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It is a wholesome course. It helped me understand the basics & applications of theoretical concepts. Mentors took special efforts to make the classes both interactive and engaging.
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Khushboo T
Content Marketer | Advertising
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I am really satisfied with the exposure that this course gave me with digital knowledge, live project sessions, & industry experts that helped me upskill my knowledge in DM.
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Parul Pandey
Head Of Content, Indian Design League
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I really liked how the AltUni team was reachable & candid with updates. I would recommend everyone who is looking to get into Content Mktg. to surely opt for this one.
Program Fees
Become an AI-Powered Digital Marketing Expert
₹ 69,999 + GST
Certification in Business Leadership with SPJIMR (2-Day Campus Immersion) is an additional paid event*
*T&C Apply
Frequently Asked Questions
If you miss a session due to unforeseen circumstances, you can always catch up by tuning in to the recordings of the session. Although, you are advised not to miss the live classes since attendance will be a factor in deciding your eligibility for the certification at the end.
Each participant is required to have a minimum of 70% attendance to be eligible for the Certificate of Successful Completion from AltUni. Please refer to the brochure for more details.
The 1-on-1 sessions will be conducted at the end of the program to polish the core skills learned during the program. We will try to schedule the sessions as per your request; however, the final scheduling purely depends on the mentor’s availability at the given time.
The lectures will be live, online sessions to facilitate interactiveness, instant Q&A resolution, and peer-to-peer learning. You will be provided with learning resources and recorded content from time to time. Along with this, AltUni Career Services will be delivered in 1-on-1 live sessions.
It is comprehensive with a 360-degree purview of Digital Marketing and a lot more.
- You'll learn modules like SEO, Content Mktg., Performance Mktg. & Growth Mktg. during 80+ hours of sessions with experts from Zomato, BCG, Bain & Co., etc
- You'll get industry exposure via industry projects
- Access to AltUni Career Services.
The program is designed not only to help you learn the concepts but also to apply them and cement your knowledge. As a part of the program, exciting assignments, case studies, and periodic assessments in the form of quizzes and MCQs will be conducted to test your progress. Your academic progress will be a factor in deciding your eligibility for the Certificate.
Post completion of the program, you will be awarded a Certificate of Successful Completion from AltUni. If you do not meet the eligibility criteria for the Certificate on any grounds, you will be awarded a Certificate of Participation.
The program has been rated 4.5 and provided the Alumni with HUL Live Project opportunities:.
Here’s why you should choose it
- Get 6+ certifications
- Work on live projects
- Get interview opportunities with top companies
- You also get interview prep & professional development sessions with experts!
As a part of the program, you will get access to AltUni Career Services, wherein you will receive a personalized session with industry experts on 1-on-1 CV enhancement, a 1-on-1 mock interview, and professional development sessions. Not just this, you will also regularly receive relevant job opportunities that you can apply to via our Telegram and Whatsapp alumni groups.
Digital Marketing is one of the quintessential parts of any business’s marketing strategy; whether you're selling something online or you're providing consulting services. As a business owner or an entrepreneur, it is of utmost importance that you understand the nuances of DM even though you may have employees handling it. By improving & optimizing your DM strategy, you can grow your revenue by multi-folds. This program does exactly that by giving you knowledge about DM concepts, helping you understand industry best practices, & also helps you generate insights from case studies.
As a part of this program, you will get access to AltUni Career Services in which you will receive soft skills training which is highly demanded by HR Managers across domains. You will also be provided 3 highly personalized, 1-on 1 sessions with industry experts; a CV Enhancement session, a Mock Interview session & Career Coaching session. Not just this, you will also regularly receive relevant job opportunities via our Telegram and Whatsapp groups that you can apply to.
There is no age limit for this program. However, a graduation degree is a must for enrolment.
Please refer to the brochure/website for more details on the selection process. Once we receive your application for the program, our team of Academic Counsellors will get in touch with you to discuss the program in detail. You will be required to submit soft copies of your educational background as well as work experience documents. Your acceptance can be deemed null & void if valid documents for proof of eligibility are not furnished. If you wish to speak to our academic counselors, you can call us at +91 8143260514.
Anyone who is a Diploma (10+2+3) Holder / Graduate / Post Graduate as of the date before the start of the program and completion of our Career Fitment Test (CFT) makes you eligible to apply for this program
The program fee is Rs. 69,999 + GST.
Certification in Business Leadership with SPJIMR (2-Day Campus Immersion) is an additional paid event*
There are various EMI options available including no-cost EMIs from Rs. 7375. You can also apply for our Merit-Based Scholarship Program (if shortlisted, you will avail extra 5% discount on the offer running at that time) and other exciting options.
You can make payment by Credit Card, Debit Card, e-Wallet, UPI, IMPS / NEFT, Netbanking, etc. & you can also choose between full payment, EMIs, no-cost EMIs, etc.
Got Questions?
Get in touch
Please fill in the form and a Program Advisor will reach out to you.