From the makers of INSIDEIIM

Certification In Digital

Master in-depth Digital Marketing concepts & get an interview chance with HUL for Digital/Shopper Mktg. roles in this program rated 4.5 out of 5!
  • 1
    PPI Chance With HUL
    For Digital/Shopper Mktg. Role
  • 2
    Work On A Live Project
    With HUL & Other Firms
  • 3
    HUL & AltUni
    Digital Mktg. Certificate
  • 4
    EMIs From INR 7375
    Zero Cost EMIs*

About The Program

Get a chance to work with HUL, India's largest FMCG company with a turnover of $6 bn. Fast-forward your career by learning digital marketing skills, tools, and add-on soft skills & interview prep from HUL, PepsiCo, BCG, Bain & Co., Zomato, Reckitt, Times Network, InMobi, CNBC, etc. experts. Get to work on a Live Project and a chance to present it to the senior management at HUL.

1 Aug. 2022 - 15 Nov. 2022

Check Out The
Free Demo Session!
Check Out The
Free Demo Session!

Program Outcomes

Get a chance to interview for Performance Marketing/E-Commerce Marketing roles with Hindustan Unilever Limited

Stand a chance to work on a Live Project with HUL & present it to the Senior Mgmt. at HUL Campus

Master concepts like SEO, Content & Influencer Marketing, Performance & Growth Marketing & E-Commerce Marketing

Ace any Marketing interview with core learning, soft skills, personal branding & 1-on-1 CV editing

Boost your career with an industry-recognized & in-demand certificate from HUL & AltUni

Master in-demand digital tools like Google Suite, SuperMetrics, Hubspot, Hootsuite, etc.

Program Outline & Curriculum

This is a tentative timeline & subject to change.

- Immerse yourself in the world of marketing and build a solid foundation of core Marketing concepts.
- Learn how to optimize your page, user experience, and UI to amplify your organic reach & improve page performance

- Understand how to perform an SEO audit.

- Learn content creation frameworks for building effective marketing strategies
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Get an industry outlook of marketing in the new-age digital world; how brand positioning, brand voice, and the brand story has changed.
- Reflect on detailed case studies and learn to measure the performance of the campaigns.
- Demystify Performance Marketing metrics and techniques
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the Career options as a Performance Marketer

- Understand the Influencer Marketing landscape

Learn how to plan an influencer marketing campaign & maximize ROI

- Be able to identify and choose the best influencers who can truly tell unique brand stories

- Amplify influencer assets and measure influencer effectiveness

- Create a pitch for an influencer marketing campaign




- Become a Growth Champion and elevate your career with the in-demand skills for business success
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey
Apply the principles of social media advertising through a real-world scenario in a simulated environment
- Enhance your employability with training modules in effective communication, leadership, time management & critical thinking to achieve your dream job
- Learn how to use LinkedIn to leverage your personal brand in the live session on “Champions of LinkedIn”.
- Learn job-ready skills in the “Awesome Manager Bootcamp”.
- Practice your interview strategy with 1-on-1 mock interviews and tips from industry experts!
- Improve your profile with 1-on-1 CV editing sessions.
- Sessions by industry experts who are senior professionals of HUL
- Learn & apply the concepts learnt in a Live Project with HUL
- Top performers of the program basis continuous assessment, profile and the live project will earn PPIs with HUL
  • 1
    60+ Hrs Expert Sessions
    30+ Multi-Format Sessions
  • 2
    Live Project Opportunity
    Apply Learnings & Add It To CV
  • 3
    Interview Chance With HUL
    Role In The Digital Marketing Team
  • 4
    Ace Your First Impression
    Enhance Your CV & LinkedIn Profile
  • 5
    Interview Preparation
    Mock Interview, Tips & Hacks
  • 6
    In-Demand HUL & AltUni
    Certification In Digital Marketing
1
2
3
4
Fill The Interest Form
Apply by filling out a simple form on the website that asks about a few details that will help us personalize your experiences & check your eligibility
Application Review
We will review your profile details & ask you to fill out an Application Form for the Selection Scoring System. We will then review and select your application based on the information provided
Admission Offer
An admission offer will be made to the selected candidates basis on the submission of valid documents of proof of eligibility.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you before the start of the program.
1

Fill The Interest Form

Apply by filling out a simple form on the website that asks about a few details that will help us personalize your experiences & check your eligibility
2

Application Review

We will review your profile details & ask you to fill out an Application Form for the Selection Scoring System. We will then review and select your application based on the information provided
3

Admission Offer

An admission offer will be made to the selected candidates basis on the submission of valid documents of proof of eligibility.
4

Join The Program

Once we receive your fees, we will share the program details, content & session details with you before the start of the program.

Min. Eligibility: Any Diploma/Grad./Post Grad. who qualify the selection criteria.

  • 1
    Marketing Job-Seekers & Aspirants
  • 2
    Marketing & Branding Professionals
  • 3
    Influencers & Content Creators
  • 4
    Content / Performance Marketers
  • 5
    Account Planners & Managers In Ad Agencies
  • 6
    E-Commerce/Shopper Marketing Professionals

Academia & Experts As Instructors

Altuni
Maanav Mohan
Co-Founder- The Blue Digit, The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Altuni
Gaurav Keskar
Head- Influencer Mktg.- Purplle, ex-Asian Paints, ex-Pepperfry, IIM-C Alum
Altuni
Punita Parekh
Independent Content Marketer, ex-Times Network, ex-CNBC, IIM-C Alum (Exec.)
Altuni
Vani Gupta Dandia
Mktg. Consul. - CherryPeachPlum, ex-Reckitt, ex-PepsiCo, ex-HUL, MDI Alum
Altuni
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum
Altuni
Anurag Singh Rathour
Senior Manager (Digital Marketing) - Mahindra ex-Social Wavelength, ex-TWN

Altuni

What Our Alumni Have To Say About Us

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₹75,000 + GST

No-Cost EMIs From INR 7375 & Scholarships Available For Ltd. Time Period

*T&C Apply

Frequently Asked Questions

The schedule has been designed to suit the needs of working professionals & students alike. You need to dedicate 4-6 hours every weekend for live sessions. This will leave you with the entire week to reinforce what has been taught in the previous weekend, without hampering your personal life.

If you miss a session due to unforeseen circumstances, you can always catch up by tuning in to the recordings of the session. Although, you are advised to not miss the live classes since attendance will be a factor in deciding your eligibility for the certification and interview with HUL at the end.

Each participant is required to have a minimum of 70% attendance to be eligible for the Certificate of Successful Completion from HUL & AltUni. Please refer to the brochure for more details.

The 1-on-1 sessions will be conducted at the end of the program to polish the core skills learned during the program. We will try to schedule the sessions as per your request; however, the final scheduling purely depends on the mentor’s availability at the given time.

The lectures will be live, online sessions to facilitate interactiveness, instant Q&A resolution, and peer-to-peer learning. You will be provided with learning resources and recorded content from time to time. Along with this, AltUni Career Services will be delivered in 1-on-1 live sessions.

The program is comprehensive with a 360-degree purview of Digital Marketing and a lot more.

- You will learn modules like SEO, Content Marketing, Influencer Marketing, Performance Marketing & Growth Marketing during 60+ hours of sessions with experts from HUL, Zomato, BCG, Bain & Co., Times Network, InMobi, CNBC, etc.

- It also ensures that you get hands-on experience & in-demand industry exposure by the means of a Capstone Project with HUL.

- You also get access to AltUni Career Services.

The Capstone Project is intended to give you deep industry insight and peer-to-peer learning opportunities. The Project will be based on solving a real-life industry issue and will require you to work in groups to come to a scalable and innovative solution. The participants whose presentations are selected for the final round will be invited to the HUL Headquarters in Mumbai to present their ideas to the senior management and win a handsome cash prize!

The program is designed not only to help you learn the concepts but also to apply them and cement your knowledge. As a part of the program, exciting assignments, case studies, and periodic assessments in the form of quizzes and MCQs will be conducted to test your progress. Your academic progress will be a factor in deciding your eligibility for the HUL interviews and Certificate.

Post completion of the program, you will be awarded a Certificate of Successful Completion from HUL & AltUni. If you do not meet the eligibility criteria for the Certificate on any grounds, you will be awarded a Certificate of Participation.

The program has been rated 4.5 by the Batch 1 participants and provided them with 5 Live Project opportunities & 18 participants got interviews with HUL.

Here’s why you should choose it

- Certification by HUL, India's leading FMCG company that helps you stand out.

- Work on a Live Capstone Project with them, let alone interview with HUL for a DM role!

- You get to visit the HUL HQ in Mumbai if you make it to the final round of Live Projects.

- You also get interview prep & professional development sessions with experts!

As a part of the program, you will get access to AltUni Career Services, wherein you will receive a personalized session with industry experts on 1-on-1 CV enhancement, a 1-on-1 mock interview, and professional development sessions. Not just this, you will also regularly receive relevant job opportunities that you can apply to via our Telegram and Whatsapp alumni groups.

Basis your profile and performance in the program, if you get a chance to interview with HUL, it would be for roles in the Shopper Marketing / Digital Marketing teams. A Digital Marketer has an approximate starting salary of Rs. 8 lakhs p.a. with a work experience of 3 years or more and it can go up to Rs. 18 lakhs! However, the role and the salary figures usually depend on multiple factors like the company's organizational structure, your education, work experience, etc. The roles and salaries offered by HUL solely depend on their discretion.

Digital Marketing is one of the quintessential parts of any business’s marketing strategy; whether you're selling something online or you're providing consulting services. As a business owner or an entrepreneur, it is of utmost importance that you understand the nuances of DM even though you may have employees handling it. By improving & optimizing your DM strategy, you can grow your revenue by multi-folds. This program does exactly that by giving you knowledge about DM concepts, helps you understand industry best practices, & also helps you generate insights from case studies.

In Batch 1 of this particular program, the participants were offered 5 Live Projects to work on and 16 participants made it to the Final Round of the Live Project presentations & got a chance to present their projects to the HUL senior management at the HUL headquarters. Out of these, 2 students whose Live Project presentation was selected as the best of the lot won a cash prize of INR 1 lakh. And out of the whole batch, 18 students got PPIs (interviews) for Digital Marketing roles at HUL!

As a part of this program, you will get access to AltUni Career Services in which you will receive soft skills training which is highly demanded by HR Managers across domains. You will also be provided 3 highly personalized, 1-on 1 sessions with industry experts; a CV Enhancement session, a Mock Interview session & Career Coaching session. Not just this, you will also regularly receive relevant job opportunities via our Telegram and Whatsapp groups that you can apply to.

There is no age limit for this program. However, a graduation degree is a must for enrolment.

Please refer to the brochure/website for more details on the selection process. Once we receive your application for the program, our team of Academic Counsellors will get in touch with you to discuss the program in detail. You will be required to submit soft copies of your educational background as well as work experience documents. Your acceptance can be deemed null & void if valid documents for proof of eligibility are not furnished. If you wish to speak to our academic counselors, you can call us at +91-7353-112-555.


Anyone who is a Diploma (10+2+3) Holder / Graduate / Post Graduate as of the date before the start of the program is eligible to apply for this program.

The program fee is Rs. 75,000 + GST. There are various EMI options available including no-cost EMIs from Rs. 7375. You can also apply for our Merit-Based Scholarship Program (if shortlisted, you will avail extra 5% discount on the offer running at that time) and other exciting options.

You can make payment by Credit Card, Debit Card, e-Wallet, UPI, IMPS / NEFT, Netbanking, etc. & you can also choose between full payment, EMIs, no-cost EMIs, etc.

Please fill in the form and a Program Advisor will reach out to you.