From the makers of INSIDEIIM

Certificate Program In

Become a Digital Marketing wizard, get a chance to work with HUL & fast-track your career growth!
  • 1
    Work With HUL
    On A Capstone Project
  • 2
    PPI Chance With HUL
    For A Digital Mktg. Job
  • 3
    HUL & AltUni
    Digital Mktg. Certificate
  • 4
    EMIs From INR 7375
    Zero Cost EMIs*

About The Program

Get a chance to work with HUL, India's largest FMCG company with a turnover of $6 bn. Fast-forward your career by learning digital marketing skills, tools, add-on soft skills & also get interview prep from HUL, PepsiCo, Ogilvy, Reckitt, Zomato, BCG, etc. experts.

5 Feb. 2022 - 15 May 2022 | Weekends

( )( )( )( )( )

30+ Sessions | 60+ Hours Learning

Multi-Format Mode Of Learning

Access To AltUni Career Services

Regular Evaluation & Leaderboard

Program Outcomes

Get a chance to interview for Content/Performance Marketing role with Hindustan Unilever Limited.

Get industry exposure & add HUL on your CV by working on a Capstone Project with them.

Master concepts like SEO, Content & Influencer Marketing, Performance Mktg., & Growth Marketing

Ace any Digital Marketing interview with core learning, 1-on-1 CV editing & interview prep

Boost your career with an industry-recognized & in-demand certificate from HUL & AltUni

Build a high-paying career in the $2.5 billion Digital Marketing world, growing at 27% YoY

Program Outline & Curriculum

- Immerse yourself in the world of marketing and build a solid foundation of core Marketing concepts.
- Learn how to optimize your page, user experience and UI to amplify your organic reach and improve page performance. Also, understand how to perform an SEO audit.
- Learn content creation frameworks for building effective marketing strategies
- Learn how to develop, organize and implement a content marketing strategy
- Analyze and measure the effectiveness of content marketing
- Build a professional brand and authority through content marketing
- Learn how to use LinkedIn to leverage your personal brand in the live session on “Champions of LinkedIn”.
- Learn job-ready skills in the “Awesome Manager Bootcamp”.
- Get an industry outlook of marketing in the new-age digital world; how brand positioning, brand voice, and the brand story has changed.
- Reflect on detailed case studies and learn to measure the performance of the campaigns.
- Learn the nuances of creative storytelling that resonates better with audiences.
- Learn about brand building strategies and measurement of brand equity
- Sessions by industry experts who are senior professionals of HUL
- Learn & apply the concepts learnt in a Live Project with HUL
- Learn how to plan an influencer marketing campaign & maximize ROI
- Be able to identify and choose the best influencers who can truly tell unique brand stories
- Learn how to plan a campaign well and maximize ROI
- Amplify influencer assets and measure influencer effectiveness
- Create a pitch for an influencer marketing campaign
- Demystify Performance Marketing metrics and techniques
- Understand the marketing channels and align social media goals with organizational goals
- Learn about the tools used to measure Campaign Performance
- Understand the Career options as a Performance Marketer
- Become a Growth Champion and elevate your career with the in-demand skills for business success
- Learn how to design, rapidly test and accurately analyse growth initiatives across the end-to-end buyer journey
- Practice your interview strategy with 1-on-1 mock interviews and tips from industry experts!
- Improve your profile with 1-on-1 CV editing sessions.
- Enhance your employability with training modules in effective communication, leadership, time management & critical thinking to achieve your dream job
- Top performers of the program basis continuous assessment, profile and the live project will earn PPIs with HUL
  • 1
    60+ Hrs Expert Sessions
    30+ Multi-Format Sessions
  • 2
    Capstone Project With HUL
    Apply Learnings & Add It To CV
  • 3
    Interview Chance With HUL
    For A Full-Time Job In Marketing
  • 4
    Ace Your First Impression
    Enhance Your CV & LinkedIn Profile
  • 5
    Interview Preparation
    Mock Interview, Tips & Hacks
  • 6
    In-Demand HUL & AltUni
    Certification In Digital Marketing
1
2
3
4
Fill The Application Form
Apply by filling a simple application form that asks about a few personal & professional details that will help us personalize your experiences & check your eligibility.
Application Review
Once we accept the application, our team will collect your professional details & video resume for the Selection Scoring System. We will then review applications based on these details.
Admission Offer
An admission offer will be made to the selected candidates basis submission of valid documents of proof of eligibility.
Join The Program
Once we receive your fees, we will share the program details, content & session details with you prior to the program start.
1

Fill The Application Form

Apply by filling a simple application form that asks about a few personal & professional details that will help us personalize your experiences & check your eligibility.
2

Application Review

Once we accept the application, our team will collect your professional details & video resume for the Selection Scoring System. We will then review applications based on these details.
3

Admission Offer

An admission offer will be made to the selected candidates basis submission of valid documents of proof of eligibility.
4

Join The Program

Once we receive your fees, we will share the program details, content & session details with you prior to the program start.

Min. Eligibility: Any Diploma/Grad./Post Grad. who qualify the selection criteria.

  • 1
    Marketing Job-Seekers & Aspirants
  • 2
    Marketing & Branding Professionals
  • 3
    Influencers & Content Creators
  • 4
    Content / Performance Marketers
  • 5
    Account Planners In Ad Agencies
  • 6
    Account Managers In Ad Agencies

Academia & Experts As Instructors

Altuni
Maanav Mohan
Co-Founder- The Blue Digit, The Blue Beans, ex-Zomato, ex-BCG, IIM-K Alum
Altuni
Gaurav Keskar
Head- Influencer Mktg.- Purplle, ex-Asian Paints, ex-Pepperfry, IIM-C Alum
Altuni
Punita Parekh
Independent Content Marketer, ex-Times Network, ex-CNBC, IIM-C Alum (Exec.)
Altuni
Chaitanya Nandigam
Founder & DM Head- Emblix, ex-Co-Founder- Matricart, Startup Leadership Program Alum
Altuni
Pavan Kishan
Co-Founder - Triumph Advertising & Planning, ex-Acc. Dir.- Ogilvy, MICA Alum
Altuni
Vani Gupta Dandia
Mktg. Consul. - CherryPeachPlum, ex-Reckitt, ex-PepsiCo, ex-HUL, MDI Alum
Altuni
Pragya Batra
Co-Founder- Quirksmith Lifestyle, ex-Bain & Co., ex-InMobi, INSEAD Alum

Altuni

₹75,000 + GST

No-Cost EMIs From INR 7375 & Scholarships Available For Ltd. Time Period

*T&C Apply

Please fill in the form and a Program Advisor will reach out to you.

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